Cha Man Fen
2020
Branding | Packaging Design | Illustration
Chamanfen Organic Tea Bags highlight their organic
nature as the main selling point, targeting office
professionals. The visual system is based on squares
and incorporates its visual elements into typeface
design and graphic design. The square serves as the main shape for product packaging and tea bag
labels, expressing the company's diligent efforts
in every step of organic cultivation in tea gardens.
Organic is not achieved overnight but is the result
of the continuous dedication and hard work of tea
makers, step by step.