Cha Man Fen - Yashixiang Special Edition
2024
Packaging Design | Illustration
Chamanfen Organic Tea Bag Brand unveiled a unique offering in 2024: the Yashixiang Single-cong tea. The term "Yashixiang" translates literally as "duck excrement fragrance." Despite its unconventional name, it has garnered a strong following among young consumers who are drawn to its distinctive flavor profile. To further captivate the attention of this demographic, we've incorporated a playful cartoon duck as the central motif in our design. Additionally, we've crafted three distinct inner bag styles for this product, each inspired by duck-related homophones, adding a whimsical touch to the packaging.